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HDD THE LABEL is an online boutique based in Sydney, Australia, that is elegant and feminine with a fashion-forward outlook. The parent company of HDD THE LABEL is POP Fashion Pty Ltd, and we take pride in being an Australian-owned and operated business.

HDD THE LABEL is THE ultimate destination to shop an endless variety of exquisitely made-to-order gowns and ready-to-wear gowns. We give our customers the opportunity to choose an existing dress in their favourite colour and make any small changes to make their dress absolutely perfect for them.
We also custom make wedding gown, formal and evening dresses in size 4-24+ everyone can afford to look amazing on their big day!

When it comes to fabrics, we have it all. Choose from the most luxurious and
incredible high-quality fabrics that will keep the compliments coming. Silky satin,
sparkling sequins, shimmering glitter, stretchy ponti, soft jersey, dreamy tulle and
flowing chiffon are just some of the options we have available.
Our Bridal series is inspired by romance and imagination, providing brides-to-be with dresses that exceed their wildest dreams. Our Evening and Cocktail collections feature exceptional pieces that not only reshape and redefine your body, but the boundaries of Formal and Prom wear. All of our designs eminent poise and passion, and our flattering styles are made with the utmost care and finest materials without the super high price tag attached. Each piece will be an unfailing favourite in your closet, as well at every event.

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Follow us on INS @hddthelabel to see sneak peeks & new arrivals every day

ABN 56 612 166 864